1. Industry Research: The Things You Don’t Know…

    Many of our clients deal with a wide range of customers, representing different market segments. And while we often help our clients determine customer needs on a segment level (e.g., sales size, region, product/service used), we have found that a well-timed industry study can open up new business opportunities, improve existing service, and generate favorable public relations.

     

    For example, certain industries embrace new technology quicker than others and are more open to your proposals to incorporate enterprise-wide solutions, adapt social media into their marketing, automate more processes, etc. An industry study can uncover just these types of opportunities.

     

    Another topic that gets customers talking is the subject of current and pending government regulations. Find out what concerns them as they try to anticipate compliance issues, tax laws, technology security, etc. You may learn some things you didn’t know, and better yet, realize that you have the ability to provide consultative or product solutions your clients and prospects seek.

     

    And once the industry research has been completed, you can present your customers with a full respondent summary of all that you’ve learned and all that you can do for them. Your clients will appreciate receiving the report, especially when they hear what their industry peers had to say. Then take the next step and share your findings with a larger audience through media outlets, business networking sites, webinars, etc.

     

    If you’d like to know more about the direction of the industries that you serve, contact T. Aloise & Company.

     
  2. The Value of Conducting Client “Onboarding” Market Research

    All growing organizations take on new clients (both those new to your organization and existing relationships who have recently purchased a new product or service). The Onboarding Process helps to familiarize these clients with your people, systems, and procedures. It can also help you adjust expectations that may have been “slightly raised” by your sales staff in order to win the business. And if you provide any part of your service electronically where technology needs to be installed and/or clients trained, then Onboarding is essential. But what value is Onboarding if you don’t know how well your clients receive it?

     

    The Onboarding research programs from T. Aloise & Company can help you get off on the right foot with your new clients. We measure:

     

    - From an expectation standpoint, what you believe you sold to them and what they think they ended up buying.

    - The effectiveness of the hand-off from the sales team to account management.

    - Client satisfaction with your system implementation process including, such typical phases as “introduction,” “testing,” “training,” and “activation.”

    - The quality and frequency of communication between you and your client during the entire process.

     

    Most of our Onboarding research programs are conducted on an ongoing basis via electronic surveys, which saves you both time and money. As an option to provide further valuable insight, we can also add our capability to conduct selected follow-up, in-depth telephone interviews with those clients who found your Onboarding efforts to be outstanding (or, unfortunately, rather disappointing).

     

    T. Aloise & Company can also analyze the results by sales officer, account manager, product, etc., all in order to make the results most actionable and of the highest value.

     

    And what does this mean for those clients who conduct large client satisfaction report card studies? It means that you can identify client problems immediately and transform critics into advocates before the next measurement.

     

    If you’d like to know what your new clients think of you, right now, contact T. Aloise & Company, right now.

     
  3. New Blog!

    Welcome to Terry’s Blog!  Check back soon for updates!