Many of our clients deal with a wide range of customers, representing different market segments. And while we often help our clients determine customer needs on a segment level (e.g., sales size, region, product/service used), we have found that a well-timed industry study can open up new business opportunities, improve existing service, and generate favorable public relations.
For example, certain industries embrace new technology quicker than others and are more open to your proposals to incorporate enterprise-wide solutions, adapt social media into their marketing, automate more processes, etc. An industry study can uncover just these types of opportunities.
Another topic that gets customers talking is the subject of current and pending government regulations. Find out what concerns them as they try to anticipate compliance issues, tax laws, technology security, etc. You may learn some things you didn’t know, and better yet, realize that you have the ability to provide consultative or product solutions your clients and prospects seek.
And once the industry research has been completed, you can present your customers with a full respondent summary of all that you’ve learned and all that you can do for them. Your clients will appreciate receiving the report, especially when they hear what their industry peers had to say. Then take the next step and share your findings with a larger audience through media outlets, business networking sites, webinars, etc.
If you’d like to know more about the direction of the industries that you serve, contact T. Aloise & Company.